Lose It! Review (2026)
The habit-friendly one: fastest logging of the majors, weight-loss-first design, and the friendliest price.
Pricing and features checked October 18, 2026
Lose It!
Weight-loss-first design: the fastest path from open-the-app to done-logging.
What we like
- Cleanest, fastest logging UX of the three majors
- Weight-loss-focused goals and projections
- Premium costs less than MyFitnessPal (~$40/year — check current pricing)
Worth knowing
- Smaller food database than MyFitnessPal
- Micronutrients are Premium-only
Lose It! optimizes the moment that decides everything: the 20 seconds after you finish eating. Its logging flow is the fastest of the three majors — camera-first, smart suggestions from your history, a diary that never makes you dig through menus. For first-time trackers, that speed is the difference between a six-week habit and a six-day one.
The weight-loss-first design shows everywhere: goal weight and date drive the app's projections, the deficit math is front and center, and the tone is encouraging without being preachy. Barcode scanning is included on the free tier (the feature MyFitnessPal famously paywalled), and Premium — around $40/year, half MyFitnessPal's price — unlocks micronutrients, meal planning tools and extra goals.
The trade-offs are the mirror of the strengths: the food database is smaller than MyFitnessPal's (community-sourced, occasionally thin on international brands), and micronutrient-curious users will find the free tier deliberately calorie-only. It is a weight-loss tool, not a nutrition laboratory — Cronometer occupies that pole.
Who fits: beginners logging their first two weeks, anyone whose budget says $80/year is silly for a diary, and speed-motivated loggers. Pair it with the deficit calculator to sanity-check the app's aggressive defaults before accepting them.
| Dimension | Detail |
|---|---|
| Platforms | iOS / Android / Web |
| Food database | Large (community-sourced) |
| Free tier | Full calorie tracking |
| Premium (hedged) | ~$40/yr (varies) — check current pricing |
| Best for | First-time trackers who want to log in under 30 seconds a meal. |
Frequently asked questions
Is Lose It! free?
The core diary, barcode scanning and weight tracking are free (with some ads). Premium — around $40/year — adds micronutrients, meal planning and extra goals; verify current pricing in the app.
Is Lose It! as good as MyFitnessPal?
For simplicity and price, arguably better; for database depth and community, MyFitnessPal remains bigger. Our head-to-head page runs the full comparison.
Does Lose It! track macros?
Macro goals exist on free, but the detailed macro views are Premium. Macro-first users should look at Cronometer or our macro apps page.
Does Lose It! have a community like MyFitnessPal?
Lighter — it supports friends and groups but has nothing like MFP forums. Social tracker users will feel the difference; solo loggers will not notice.
What is Lose It! Premium best for?
Micronutrient views, meal planning tools and extra goal types — useful upgrades for long-haul users, unnecessary for first-timers. The free tier covers the weight-loss core completely, which is the honest answer most reviews skip.